Tag: search

Benefits of Centralized Management of Paid & Organic Search

Benefits of Centralized Management of Paid & Organic Search

This topic has been around for years, but it’s worth refreshing our stance on the benefits of centralized search management (one agency team) of Paid and Organic Search marketing programs*. Paid and Organic teams have the same mantra – Own as much real estate to capture consumer interest across the funnel. Google’s recent research update […]

The Medium is the Message

The Medium is the Message

As a continuation of The “Always There” Brand, let’s focus on a key behavior of the modern brand: If brands are open and transparent, let’s have more authentic dialogue with our consumers. The consumer journey has more touch-points than ever before. Broadcasting the same message at each one of these touchpoints is like having the […]

By September 15, 2011 0 Comments Read More →
CEO of Google: Social Search Improvements

CEO of Google: Social Search Improvements

Google recently (officially) announced that Google+ and +1’s are influencing your search results, and given the opportunity for Google+ to augment this even more, expect to see an influx of social applications on your search engine results pages (SERPs) in the next year. This wish list includes several features that may socially alter search results and […]

By September 6, 2011 0 Comments Read More →
Google Changes Tablet Search Interface

Google Changes Tablet Search Interface

Earlier this week, I received a heads up from my Google rep that the tablet interface for Google search will be changing to look just like mobile. This comes at no surprise considering the incredible growth of tablets.  It looks like the change has taken effect this morning, and instead of the desktop style interface […]

By August 8, 2011 0 Comments Read More →
Google+ POV

Google+ POV

OVERVIEW Google+ is a new social networking destination, reaching more than ten million users in its first few weeks of field trial. While it is natural to compare Google+ to Facebook, its founding concept does not entirely mirror that of Facebook’s. Google+ is positioned as more than just another social network, and Google’s new theme […]

By August 3, 2011 2 Comments Read More →