Tag: search

Who Spiked The Search? – 4th Week of July

Who Spiked The Search? – 4th Week of July

      A look at the top searches on Google last week: 1. 27 Club Musicians who have died at the age of 27. 2. Amy Winehouse Amy Winehouse dominated 6 of the top 10 search results this week and her YouTube music videos are still rising. 3. Norway Shooting A terrorist killed over […]

Posted in: SM Trends Archive
The Rise of the Tablet

The Rise of the Tablet

If you’re an online marketer, chances are you are aware of the growing usage of mobile devices within search. As of June 2011, Mobile impressions account for 12% of total search impressions, up nearly 100% year over year, and roughly one-third of cell owners say their phone is a smartphone.  As a result of this […]

Who Spiked The Search? – 3rd Week of July

Who Spiked The Search? – 3rd Week of July

      A look at the top searches on Google last week: 1. Jennifer Lopez Jennifer Lopez and Marc Anthony have split up, rocking the world of… well… people who follow TMZ all day. 2. Spotify Spotify tops the charts for another week with its focus on music access vs. ownership. 3. Carmageddon No, not […]

Posted in: SM Trends Archive
The Value of Search Marketing

The Value of Search Marketing

If you don’t see the value in Search and believe you don’t need it, then you really don’t need your website either. Again and again, we hear marketers speak rather harsh words about Search as a branding vehicle (anything not centered on Direct Response). The theme of those arguments is that Search doesn’t provide value […]

Who Spiked The Search? – 1st Week of July

Who Spiked The Search? – 1st Week of July

    A look at the top searches on Google last week:   1. Casey Anthony Verdict Publishers aren’t looking interested in a Casey Anthony book deal. 2. Fireworks Do you have a fireworks store in your area?  Or, as Stephen Colbert calls them, “Shabby cash-only roadside shacks that sell Chinese explosives to drunk people.” 3. […]

Posted in: SM Trends Archive
Who Spiked The Search? – June Review

Who Spiked The Search? – June Review

A look at the top searches on Google for June 2011: 1. Anthony Weiner & Southwest Airlines – When will people learn that everything is recorded in this day and age. 2. Ryan Dunn – A tribute video was made and released on Youtube – see below. 3. Casey Anthony – A major trial ends […]

Posted in: SM Trends Archive
Google +1 Button POV

Google +1 Button POV

Google +1 Button Overview In March 2011, Google announced their most recent foray into the social networking arena titled the Google +1 button.  Google has consistently struggled in their pursuit of adding a viable social component to their strong search offering, with such missteps as Orkut, Google Wave and Google Buzz.  Last September, Google began […]

Posted in: Social
Digital Branding by the Pageview

Digital Branding by the Pageview

As a continuation to the post Moments of Truth to Equity Clicks, let’s start thinking about the Multiplicity Factor of Pageviews for Digital Branding. Maybe we’ve been thinking about pageviews all wrong, or at least not giving them enough credit. The measurement of “time on site” has been used often to evaluate branding campaigns, but […]

CEO of Google: Latitude + Maps = Local + Social

CEO of Google: Latitude + Maps = Local + Social

Somehow, I feel like Google is already building this. One day, we will go to Google Maps, type in a friend’s name, and the map will display his or her coordinates. I mean, why not? Google already has the capability in their Latitude product, so it makes sense that they will eventually create a mash-up […]

Posted in: CEO of Google
Tell the Story

Tell the Story

“Tell the story.” This line is as common in the agency world as “promote synergy” is (or should be) in the client world. Colleagues of mine have often joked that we were going to buy t-shirts that read: I told the story and all I got was this stupid t-shirt. However, as annoying as it […]