Top Chef: Not Top Searched Chef
Friday, September 17th, 2010Season 7 of Top Chef concluded on Wednesday, with underdog Kevin Sbraga taking home the big prize.
Although Kevin was a personal favorite of mine and many of my friends, search interest in him remained low throughout the competition. As you might recall, I took a look at search interest in Top Chef contestants a few weeks back, and predicted that Kelly would be the winner.
At the time, Kevin had the least interest and based on the chart below, searchers remained uninterested. On the other hand, search volume for Angelo and Ed, the other two contestants in the finale, increased quite a bit over the past couple weeks.
Unfortunately, Google Insights for Search doesn’t give us a glimpse into the very latest Top Chef trends for the last few days. I turned to Google Trends, but Kevin is missing there too, upstaged by Prince Poppycock of America’s Got Talent fame.
The self-professed “Barack Obama of the cooking game” may not have piqued America’s search curiosity, but the judges were impressed enough by his mastery of the kitchen to make him Top Chef.

