On February 25th we will be hosting  an exclusive Search Marketing panel event in our New York office.

Panel Members:
Razorfish, Marin, Google, Bing, clients, media and industry colleagues.

5:30 – 6:00 pm – Happy Hour

6:00 – 6:30 pm Measuring How Search Generates Offline Sales
A look at how search lifts walk-in traffic, and how to integrate this channel into the marketing mix

6:30 – 7:00 pm: Mobile Search Opportunity and Capabilities
The reality of mobile search – a look at successes and failures.

7:00 – 7:30 pm: New Tools/Technology in Advanced Targeting
Put some new tools and ideas behind your prospecting techniques.

7:30 – 8:00 pm: What’s Next for 2010 and beyond
Will the Yahoo/Bing partnership cause

Space is limited, so please contact Joshua Palau if you would like to attend.

The aughts were the decade that the digital marketing industry was born. During these years, there was huge upside for individuals and companies ready to innovate, change their business model and create new utilities. On the flipside, there was hardship for companies and industries who couldn’t adapt.

Search engine marketing didn’t exist in the nineties. Over the past ten years, the industry was created and evolved to sophisticated heights.  From the rise of Google, to multiple versions of Microsoft Search (MSN Search, Live Search, Bing), to the countless game changers that have come and gone, no other form of digital evolved more than search engine marketing. We looked back at the last decade to fondly remember some of the defining moments of A Decade in Search. I’m sure we could have found a lot more, but we hope you enjoy looking back as much as we did.

Where is the next decade headed? We’re excited about the possibilities to come. Search technologies, targeting options and verticals will continue to emerge and new digital technologies may be unknown or in their infancy. However, now that search engines have made it routine, there will always be a need to find information in seconds. We’re betting that consumers will continue to favor relevant, interactive advertising experiences.

Take a look back at A Decade in Search