Excited by the Facebook-Marin integration and Chris Copeland’s “Life After Google” speech at SIS Captiva, we scoured the Web for money quotes on Facebook’s monetization strategy.

We learned Facebook wants to position as a demand-generation channel, against Google, in the 90% of the funnel above the point of purchase. Expect Facebook to join Microsoft’s Atlas in speaking out against the last-click attribution model and bringing innovative multi-attribution solutions to the table in the coming months.

Here’s how ex-Googler Sandberg laid it out for Vogue:

“Google makes money because it commands 50 percent of online advertising dollars spent on that final stage, the one that gets people to make a purchase. But that stage represents only 10 percent of all ‘ad spend’— here she writes “$690 billion,” then draws an arrow to her ‘online ad spend’ column. Facebook can dominate the other 90 percent devoted to ‘demand generation’ ($621 billion a year!). It’s not unreasonable, she thinks, that Facebook could wind up getting a substantial part of that, every year.”

Mashable’s article on Vogue’s profile is here:

http://www.buzzbox.com/top/default/preview/vogue-features-facebook-coo-sheryl-sandberg-in-may-issue/?id=1066949&topic=facebook%3Asheryl-sandberg

It’s been a few weeks since Microsoft announced that Bing would start integrating Foursquare into Bing Maps. Avid Foursquare users know that sharing and consuming location-based data with your friends can be a helpful, if not fun, way to explore cities. When Microsoft announced the new integration, we immediately wondered if this meant that users would be more apt to use Bing Maps and if there was an advertising opportunity for local businesses. The Razorfish search team weighed in and the response is pretty split as to whether this integration will prove beneficial to Microsoft and local businesses (although more are optimistic).

Tell us what you think by taking our QuickPoll: