Tag: BP

BP Tries SEM for “Oil Spill”

BP Tries SEM for “Oil Spill”

Accused of failing to follow safety procedures for offshore drilling, BP doesn’t help its case in our eyes by ignoring well-established best practices for search marketing. BP’s ads in the results for “Oil Spill” on Google, Yahoo and Bing are poorly executed in almost every way. In Google the headline space is wasted with the […]

Posted in: Paid Search