Razorfish Search VP Josh Palau makes some interesting comparisons between Google and Tiger Woods in his ClickZ article this week.

(from the article): What can we learn from all this? Aside from not leaving a trail of panicked voicemails declaring that “she’s on to us,” we learned that no one is immune to tarnishing. No matter how iconic your brand, if you make a mistake we’ll forget all the goodwill you’ve accrued and enjoy watching every minute of your failure.

We want to hear from you. Take our poll:

Last week, Google released their SEO Report Card, designed to identify opportunities for SEO improvement within Google and to share SEO best practices with the industry.  The report card measures the main pages of 100 Google sites against common optimization categories, assigning a grade for each.

We agree that scoring pages can be a good way to aggregate feedback and flag issues. We asked Razorfish’s SEO team to give Google’s report card a grade, based on its potential usefulness to companies with many websites. Our SEO team was unimpressed — zero As or Bs were handed out. Here’s a sample response, and a chart of all responders’ grades below:

“Google has outlined a basic approach but does not clearly define where emphasis should be placed to maximize value. There are dozens of tactics not addressed in this document that may be affecting their level of organic success.

Though they are self deprecating in their approach to pulling back the curtain, I think they might mislead some people about what is important in SEO. They discuss not having proper keywords in place, but they don’t do a good job specifying how to source keywords or the value of ranking for certain keywords. I mean, regardless of its title tags, the Google Keyword Tool ranks #1 for the top search terms for keyword research. On the one hand, yes, they’re not using some best practices, but on the other, SEO can’t be reduced to a checklist and not all sites are created equal. Some require one or two changes to show improvement while others need the full gamut of techniques.”

We want to hear from you so share your grade with us.

Have an idea for QuickPoll? Email us at razorfishsearch@razorfish.com

Our national search team is made up of 96 people, and together we have 380 years of experience in search marketing. That’s an average of 3.96 years of experience per team member. In QuickPoll, we make it easy to access our team’s knowledge.

ComScore just released their search market share data for February. The report shows that Bing’s share increased, although at a slowing pace, while Yahoo lost share.

ComScore is one of a variety of sources for query share data. There are limitations to reporting this type of data and often we find the reports contradictory. We decided to poll our team to find out if comScore’s reported share changes are visible in our campaigns. The majority of the team said they were not seeing these changes from January to February.

Tell us what you’re seeing by answering our QuickPoll

Have an idea for QuickPoll? Email us at razorfishsearch@razorfish.com