Inspired by a post on the blog Legends of Aerocles, we asked Razorfish’s 100 search marketers who they trust more, Facebook or Google. The elder company won by a longshot, though the results would’ve been different if we’d allowed replies of “neither” or “Apple.”
The Razorfish search team often gains access to beta opportunities ahead of other advertisers, offering the chance to test new opportunities and learn what is effective to improve and scale campaign performance.
Last year Google released a new beta ad format called Sitelinks, which can be a great way to learn more about the intent of your brand searchers and improve their search experience.
Example of a Google Sitelinks Ad:
If your ads meet a certain quality threshold, you may be eligible to run site links. With Sitelinks, advertisers can submit up to 10 links and Google will select the four most relevant links to serve for any given query.
Clearly the new ad format is designed to improve CTR and relevancy. We polled our national team to find out who has tested it and how it’s working. 78% said they have tested Sitelinks and it had a positive impact on performance.
Have you tested Google Sitelinks? Tell us what you think!
It’s been a few weeks since Microsoft announced that Bing would start integrating Foursquare into Bing Maps. Avid Foursquare users know that sharing and consuming location-based data with your friends can be a helpful, if not fun, way to explore cities. When Microsoft announced the new integration, we immediately wondered if this meant that users would be more apt to use Bing Maps and if there was an advertising opportunity for local businesses. The Razorfish search team weighed in and the response is pretty split as to whether this integration will prove beneficial to Microsoft and local businesses (although more are optimistic).
Tell us what you think by taking our QuickPoll:
The iPad ships this week and the industry is buzzing with predictions. After the success of the iPod and the iPhone, consumers seem ready to love even an Apple device they don’t need. Or is someone craving something between an iPod and a laptop?
We asked our team of digital-savvy early adopters whether the iPad will be a success or failure and the majority went thumbs down:
Despite the negative outlook, we recognize the likelihood iPads will sell like hotcakes. Morgan Stanley reported that Asian suppliers revised shipping forecasts and now expect to ship 8-10 million devices by the end of 2010. Did you order an iPad already? Are you waiting for the next generation to come out? Are you a predisposed iPad hater? We want to hear from you!
Cast your vote:
We all love to hate these phrases. To compile this list, we solicited input from Razorfish’s NY office and the response was overwhelming. We even found an entire whiteboard map of Tactical Town, a workplace village full of these idioms, confirming perhaps that we wouldn’t feel at home without them.
After much deliberation (and many laughs), here’s our Top 15 overused business expressions:
No doubt about it – these 15 are annoying. That said, they serve their purpose. Personally, we like “thrown under the bus” because when it happens there really isn’t a better way to describe how it feels.
Rather than retiring a phrase, we want to pay tribute to the ones we love. Cast your vote on the most annoying idiom that you just can’t live without.
And in case you thought we were lying, here’s a SearchShot of Tactical Town:
Have a topic idea for QuickPoll? Email us at razorfishsearch@razorfish.com