Department of Searchology

The Facebook Like

The Facebook Like

These days it seems like you, me and our neighbor’s pet are all on Facebook. Facebook is certainly changing how we interact with each other and the world. We have digital records of college, weddings, birthdays, kids growing up and all other special occasions. Where these things used to be physical albums, now they are […]

By November 10, 2011 0 Comments Read More →
Google Display Network Targeting

Google Display Network Targeting

Background The Google Display Network (GDN, formerly referred to as the Google Content Network) has an extremely large inventory pool of sites across the internet. GDN was initially launched on October 23, 2000, and in more than a decade has grown to one of the largest online advertising properties in the world.  It is estimated […]

By October 24, 2011 0 Comments Read More →
The Facebook “Like” Cycle

The Facebook “Like” Cycle

The Foundational Approach to Facebook CPC Ads Executing for a Single Interaction When developing a foundational Facebook media plan, you need to incorporate the needs of the client request and a desired goal into the strategy.  A project brief and planning session can help create the framework of the campaign and answer questions, such as: […]

Google Analytics Premium, Attribution Modeling, and Right Now

Google Analytics Premium, Attribution Modeling, and Right Now

Google Analytics Premium: An enterprise platform Google has officially announced Google Analytics Premium! Google’s first enterprise analytics product will be available directly from Google and many Google Analytics Premium Certified Resellers. They apply a more simplified pricing approach compared to the confusing contract pricing which is based on server calls and options that the rest […]

By September 30, 2011 10 Comments Read More →
The Medium is the Message

The Medium is the Message

As a continuation of The “Always There” Brand, let’s focus on a key behavior of the modern brand: If brands are open and transparent, let’s have more authentic dialogue with our consumers. The consumer journey has more touch-points than ever before. Broadcasting the same message at each one of these touchpoints is like having the […]

By September 15, 2011 0 Comments Read More →