Department of Searchology

Product Placement Tactics Online
By August 2, 2011 0 Comments Read More →

Product Placement Tactics Online

Imagine you are standing at your local grocery store, looking at a shelf full of toothbrushes. You may or may not be loyal to a brand at the shelf, but you probably have some criterion to help decide your purchase, even if subconsciously. During this process, often called the First Moment of Truth in the […]

New Gmail Ads, and Gmail Ads in General
By August 1, 2011 0 Comments Read More →

New Gmail Ads, and Gmail Ads in General

I’ve been an avid user of Gmail after officially retiring my AOL account, which uncreatively flaunted my obsession with Orlando Bloom and Phantom Planet. On a personal level, Gmail ads at the top of my inbox were never very noticeable and always in the background. One of my more recent email chains was about the […]

The Rise of the Tablet

The Rise of the Tablet

If you’re an online marketer, chances are you are aware of the growing usage of mobile devices within search. As of June 2011, Mobile impressions account for 12% of total search impressions, up nearly 100% year over year, and roughly one-third of cell owners say their phone is a smartphone.  As a result of this […]

Disruptive Communication

Disruptive Communication

As category growth and market shares decline or grow stagnant, marketers are striving to identify additional methods to increase profits and grow the business. How can you increase the relevance of your category to consumers? Disruptive Communication. What is Disruptive Communication? You may have heard the phrase “disruptive innovation”, usually reserved for product development that […]

Bring the Brain, Bring the Storm

Bring the Brain, Bring the Storm

Brainstorming is an absolute must in any team-oriented environment. It’s even more important for marketing agencies. Working in low-energy silos produces incomplete strategy. However, crafting the perfect brainstorming environment is no easy task. Below, you will find the three crucial components of an effective brainstorm. The Controller: This is possibly the hardest role – compare […]

The Value of Search Marketing

The Value of Search Marketing

If you don’t see the value in Search and believe you don’t need it, then you really don’t need your website either. Again and again, we hear marketers speak rather harsh words about Search as a branding vehicle (anything not centered on Direct Response). The theme of those arguments is that Search doesn’t provide value […]

Can Chromebooks Change Search?

Can Chromebooks Change Search?

Google debuted quite a few initiatives at the Google I/O conference last month, including many exciting improvements for developers, with Android Ice Cream Sandwich, Google Music and Android @Home.  However, one potentially landscape-altering development that came from the conference was Google’s push for the Chromebook and Chrome OS.  For those unfamiliar, here is Google’s introduction […]

Digital Branding by the Pageview

Digital Branding by the Pageview

As a continuation to the post Moments of Truth to Equity Clicks, let’s start thinking about the Multiplicity Factor of Pageviews for Digital Branding. Maybe we’ve been thinking about pageviews all wrong, or at least not giving them enough credit. The measurement of “time on site” has been used often to evaluate branding campaigns, but […]

Tell the Story

Tell the Story

“Tell the story.” This line is as common in the agency world as “promote synergy” is (or should be) in the client world. Colleagues of mine have often joked that we were going to buy t-shirts that read: I told the story and all I got was this stupid t-shirt. However, as annoying as it […]

The “Always There” Brand
By April 18, 2011 1 Comments Read More →

The “Always There” Brand

If the internet is making brands more accessible, shouldn’t modern brands act like real friends, real partners, and encourage real dialogue? This is why modern brands must be “always on” or “always there.” Traditional branding consisted of laser-focused messaging and execution according to a well-crafted, yet ever-changing, media plan, the brand-to-consumer bible of sorts. As […]