By June 14, 2013 4 Comments

Link Love: 5 Must Know Link Building Tools

Are you a link builder?  Looking to make your life easier?  Since I manage link building projects at Razorfish, there are a handful of tools I use regularly. Any link builder worth their salt knows that link building can be a down in the weeds, manual process if you don’t have the proper tools. We also know that not all tools are created equal and some tools are better at certain link building tasks than others.

Here’s my list of my top 5 link building tools that will help you get the most out of your link building time.


What is it? A link analysis and management tool that uses Majestic SEO data to provide a deep dive into link metrics. You can get link history charted by Daily New/Lost Links, Link Velocity, Live/Lost Links, NoFollow/DoFollow, Text/Image/Redirect, Webpage Type, Link Positioning, or Website Category. The tool can also monitor the top 100 incoming links to your website, on a daily basis, and notify you if something happens with one of these links. Another feature is rank tracking – this allows you to effectively track your keyword targets and their movement throughout a link engagement.

How much does it cost? Pricing starts at $99/month and goes up to $999/month for customized plans.

What makes it unique? Three things really set this tool apart from others. First, did I mention all the data available in the tool is also available for competitive comparison? Just enter your competitor URLs and voilà – all charts populate with color coded competitive data. Furthermore, you can export all charts to pdf. Second, filtering options are available for every metric, which makes this tool highly customizable. Third, is the Social Visibility Tab. Besides charting social history by network shares, this section of the tool provides information that ties social engagement to links:

Majestic SEO

What is it? A link analysis tool that’s great for charting and comparing competitive link data. The free version of this tool is pretty extensive – and it allows you to get a good picture of the competitive link landscape, making it easier to determine how hard it will be to beat them in the SERPs.

How much does it cost? Pricing starts at $49.99/month at the “Silver” level and goes up to $399/month for the “Platinum” plan.

What makes it unique? Two things: One, the Bulk Backlink Checker can save you a good amount of time. Have a long list of error pages? Want to reclaim links back to those pages? Copy and paste up to 400 URLs or bulk upload a spreadsheet of up to 100,000 URLs (depending on subscription level) and get backlink data. Two, the Neighborhood Checker provides a list of sites that are in the same IP range as yours. Use this section of the tool to see if you’re in the “Beverly Hills” of the internet or stuck in a trashier part of town:

Open Site Explorer

What is it? A SEOMoz link analysis tool that allows you to gauge your link popularity. With this tool you can filter inbound links to only show links that do/do not pass link equity, are/are not followed, or only 301 redirected. You can also filter to show links from external or internal pages, which makes it ideal for an internal link analysis.

How much does it cost? Pro pricing starts at $99/month and goes up to $499/month for Elite members.

What makes it unique? The distinctive part of Open Site Explorer is the new “Just-Discovered” tab that identifies recently shared links. This report is driven by a new SEOmoz index that is separate from the Mozscape index. Currently, it populates with URLs that are shared on Twitter and allows you to find links within minutes of being shared.

Buzzstream Link Management

What is it? A link management tool that allows you to circumvent copying and pasting potential link target data into excel. Forget excel all together – simply install the bookmarklet, start searching for prospects, and hit the “Link Buzzmarker” button once you’ve found one. You’ll get a Buzzstream pop-up page pre-populated with all the data you’ll need to track the link target in a set campaign.

How much does it cost? Pricing starts at $29/month and goes up to $249/month for Premium plans.

What makes it unique? The unique part of this tool is that it pulls in contact information (email addresses and phone numbers) for sites you “Buzzmark”. This really helps further speed up the process by allowing you to bypass the search for contact information step:


What is it? This site has a complete set of SEO tools available with a subscription – everything from the site explorer and backlink checker (with an index update every 30 minutes) to analysis of keywords, page response codes, performance, titles, descriptions and headings.

How much does it cost? Pricing starts at $79/month and goes up to $499/month for Enterprise plans.

What makes it unique? The unique part of this tool is the “Mentions Tracker” which lets you find recent mentions of a Brand, Name, or anything really. Mentions are charted out by Date and Count with exportable details included below the chart:

My preferred link building and analysis tools differ based on what I’m trying to accomplish but these five tools are my constant go tos.

What tools do you use that help you improve efficiency? Tell us by commenting below!

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About the Author:

Jaimie is an analyst in search engine optimization, and Razorfish’s resident link builder with several years experience in digital marketing. When she’s not scouring the internet for links, you can find her getting her deep fried food fix, listening to live music or hanging out with her Yorkie. You can follow her on Twitter @jaimieray or circle her on Google+

4 Comments on "Link Love: 5 Must Know Link Building Tools"

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  1. Erin says:

    This is a great read on link building!

  2. Noah says:

    Great synopsis on the top choices for link building tools. Thanks Jaimie!

  3. John Pratt says:

    I use SEMRush quite a bit as well as ahrefs (which you listed).

  4. jian says:

    We use to manage our manual link building campaign.

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