While these tools make our jobs simpler by crawling the web, mining data and providing it to us in great, digestible exports, every SEO has that ONE tool that would make life and our industry that much better.
In a perfect marketing world, we would dream up a tool and have it at our disposal within moments. Well, marketing is far from perfect and while we may not have the perfect SEO tool at our fingertips, we can dream and imagine what that tool might be.
We asked a few friends of RF SearchShots “If you could create any SEO tool what would it be and what would it do?” Check out their responses and feel free to envision your own.
Mike King, Director of Inbound Marketing at iAcquire
“Latent Semantic Indexing and co-occurrence have been made more important, but there’s nothing to really look at that. A tool for semantic value of backlink profiles. There are tools that measure and index link popularity, but nothing that solidly segments link by the value of the content on the page.”
“A tool I’d love to see is a “Site Change Checker”
Some sort of Tool that can log what has changed on any given page and tell you the date it was changed. So we go to our competitor site and can tell that they changed their Title Tag on January 3rd and before it was XXX and now it is XXX. The same could be done for pretty much any element on the page.”
Colleen Clark, Marketing Analyst, Ithaca College
“A tool that pulls rich data from a website. Basically to scrape a page to pull any rich data; authorship, shopping results, pricing markup and put it into a fancy export.”
Erin Seims, SEO Coordinator, Razorfish
“A tool that pulls real-time rankings in an instant! Most tools are clunky and do not provide the most accurate data. When I’m in a crunch and need rankings on demand, a tool that could pull and export quickly would be a lifesaver.”
Fajr Muhammad, Senior SEO Content Analyst, Razorfish
“I would love to have a tool that pulls competitive content data for me. It would crawl the SERPs for a given query and tell me what ranks and what type of content it is: blog post, video, image. Also a robust tool that can crawl universal results, there are a few out there but none that are super granular.”
Which tool would you love to see in real life? And what SEO tool would you love to use that doesn’t exist?