Last month, Razorfish Search kicked off Practical Steps Towards Integrated Direct-Response Marketing, a POV series written by Adam Heimlich, Group Search Director at Razorfish, in collaboration with Google and vertical experts within Razorfish.
This month, we’re pleased to bring you Part Two of the series: Integrated DR Marketing for Multi-Channel Retailers. Co-authored by Adam Heimlich (Razorfish) and Brett Goffin (Google), the whitepaper outlines steps to integrate digital into the existing acquisition and retention efforts of multi-channel retailers. We want to hear from you, so read it and share your thoughts.
In case you missed it, here’s Part One of the series: Google’s Development Roadmap: More Info in More Places
Tags: acquisition, adam heimlich, brett goffin, direct response, dr marketing, Google, multi-channel retailers, razorfish, retailers, retention
August 25th, 2010 at 1:32 am
[...] out our Razorfish Search department’s Practical Steps Towards Integrated Direct-Response Marketing, a POV series [...]