SEO Implications for HTML5

At Google’s I/O conference on Wednesday, Google announced it would release its VP8 WebM video codec as open-source software, signaling support to HTML5, which allows advertisers to develop campaigns that are supported across a variety of platforms and devices.

Laurie Sullivan’s article in MediaPost quotes Razorfish Search’s Sean Stahlman on how this impacts SEO:

With the anticipation of HTML5 growing within the search engine optimization (SEO) community, it is important to keep clients informed of what actions to take from a development perspective, according to Sean Stahlman, senior SEO engineer at Razorfish. Proper site development can help maintain and increase organic search performance and optimization of digital assets. Overall, HTML5 will improve search engines’ understanding of the structure of a Web site and provide increased accessibility…