By April 15, 2010 2 Comments

RF Search Agrees: Sitelinks Usually Effective

The Razorfish search team often gains access to beta opportunities ahead of other advertisers, offering the chance to test new opportunities and learn what is effective to improve and scale campaign performance.

Last year Google released a new beta ad format called Sitelinks, which can be a great way to learn more about the intent of your brand searchers and improve their search experience.

Example of a Google Sitelinks Ad:

If your ads meet a certain quality threshold, you may be eligible to run site links. With Sitelinks, advertisers can submit up to 10 links and Google will select the four most relevant links to serve for any given query.

Clearly the new ad format is designed to improve CTR and relevancy. We polled our national team to find out who has tested it and how it’s working. 78% said they have tested Sitelinks and it had a positive impact on performance.

Have you tested Google Sitelinks? Tell us what you think!

Posted in: Paid Search

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2 Comments on "RF Search Agrees: Sitelinks Usually Effective"

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  1. Anna says:

    We have site links across multiple brand campaigns for our clients and we’re seeing great results.Few things to remember when setting site links:
    -short descriptions
    -even numbers work better than odd numbers
    -keep testing different wordings

  2. BC says:

    I think it’s noteworthy that no one has had a bad experience. Also, theoretically you’re providing a more directed UX (user experience). In the above example, men’s shoppers save two clicks vs. browsing to the site, pecking for the men’s link (if you find it), then clicking again to get to the assortment.

    You might even find links/categories that perform better than you think. Only way to decide is to test, test, test and then test some more.

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