A recent blog post from Razorfish VP @Mattgreitzer posted on our digital automotive trends and insights Headlight Blog.
At this point most automotive marketers know that search marketing is an incredible vehicle for reaching their target customers. It’s highly relevant, highly targetable and is generally one of the most efficient and effective channels in a marketer’s ad mix. The problem with search marketing, though, is that it doesn’t scale beyond the level of user-initiated searchers. For most businesses, this is a problem, especially when their search-marketing campaigns are mature as are most campaigns of OEMs who have been active in the search space for many years.
So how can these marketers get the efficiencies of search when their search campaigns are tapped out? What are the next most efficient opportunities they can explore?
Keep reading three ways to extend a search-marketing program