5 SEO Tools The Industry Needs

5 SEO Tools The Industry Needs

Every good SEO knows that you’re only as efficient as the tools you use. SEO tools like Google Keyword Tool, Majestic SEO and SEOmoz’s Open Site Explorer and Followerwonk are life (and time) savers and crucial parts of an SEO’s toolbox. While these tools make our jobs simpler by crawling the web, mining data and […]

Does Swipe Equal Type?

Does Swipe Equal Type?

Google recently changed the game with their  AdWords update for more details on the update read the Razorfish POV. Enhanced Campaigns In short, Google is “enhancing” the AdWords platform and bringing tablet and mobile advertising to the masses.  This is in  response to the sharp increase in smartphone and tablet search volume.  Razorfish clients have […]

POV: Google “Not Provided” Makes its Way to Paid

POV: Google “Not Provided” Makes its Way to Paid

WHAT IS IT: Google has announced they are “removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” This means that when a person clicks on a paid search ad on Google.com, their actual search query will not be passed through in the URL as it has been historically. This […]

10 Changes in SEO We’re Thankful For
By November 25, 2013 0 Comments Read More →

10 Changes in SEO We’re Thankful For

The SEO industry is continuously evolving with new updates and changes that occur throughout each year. Every now and then Google hits us with an update or change in its algorithm that can cause us some frustration; however, there have been some changes that we should be thankful for. In the spirit of Thanksgiving and […]

Social Media + SEO: Keyword Research and Content Creation Strategy
By November 25, 2013 0 Comments Read More →

Social Media + SEO: Keyword Research and Content Creation Strategy

Whether you use the term integration or convergence, combination or synthesis, the holy grail of SEO 2.0 (and marketing in general) is being able to leverage data across all channels – information technology, marketing and design – in order to drive consistent improvement on performance across all media. As you might imagine, this topic as […]

Know Your Position: Google Updates Its Ad Rank Algorithm

Know Your Position: Google Updates Its Ad Rank Algorithm

On October 22, 2013 Google announced on the their blog an update to their Ad Rank algorithm for Google Search. Ad Rank determines your ad position — where your ad shows on the page in relation to other ads. Previously, Google determined Ad Rank for displaying ads using a formula of Max CPC bid (willingness […]

6 Tips on Adwords Dimensions
By October 24, 2013 0 Comments Read More →

6 Tips on Adwords Dimensions

Why Use it? As Google explains it, “The Dimensions tab lets you slice and dice your data by the dimension of your choice across an ad group, a campaign, or your entire account.” While everyone has access to data, the ability to understand and to use the insights is crucial. The Adwords Dimensions tab is […]

POV: Google Secure Search
By September 26, 2013 1 Comments Read More →

POV: Google Secure Search

WHAT IS IT? Google announced on Sept 23, 2013, the expansion of Google Secure Search to 100% of their searches. Organic keyword level referral data will no longer be provided to site owners as a result of this encryption. Beginning in October 2011, Google began withholding search query data from users who were logged into […]

Link Building Reporting – Measuring KPIs, ROI and Success
By August 20, 2013 0 Comments Read More →

Link Building Reporting – Measuring KPIs, ROI and Success

It’s the age-old question – how do I measure link building? Link building, when done well, takes time to research, identify and secure quality placements. As a result, link building can often come with a hefty price tag so making sure you are getting the most comprehensive view of the data is vital. Step 1 […]

Anatomy Lesson: A Look Inside Google Webmaster Tools

Anatomy Lesson: A Look Inside Google Webmaster Tools

Google Webmaster Tools has been a tried and true friend to all webmasters and SEOs alike. The tool is Google’s way to give webmasters an inside view to how Google sees their website. Like many Google tools, GWT has changed over the years with new features and new interface design. While these changes have been […]

POV: Google Knowledge Graph Carousel

POV: Google Knowledge Graph Carousel

WHAT IS IT: Google recently announced its update to local results: the Knowledge Graph Carousel. This feature has been available since last year for other categories of search queries which did not have local intent, but they have now rolled it out for local search results. This new move by Google has several major implications […]

Link Love: 5 Must Know Link Building Tools

Link Love: 5 Must Know Link Building Tools

Are you a link builder?  Looking to make your life easier?  Since I manage link building projects at Razorfish, there are a handful of tools I use regularly. Any link builder worth their salt knows that link building can be a down in the weeds, manual process if you don’t have the proper tools. We […]