Search Engine Optimization

The Internet Loves Cats and Google Agrees with the Google Panther Update!

The Internet Loves Cats and Google Agrees with the Google Panther Update!

Matt Cutts recently released some information regarding the next Google update, named Google Panther. This update may be considered revolutionary as it primarily relies on content within images. Namely, Cat Images. As it was explained, the Google Panther update is based upon findings from the Google X Laboratory’s neural network tests. These test findings were […]

10 Changes in SEO We’re Thankful For

10 Changes in SEO We’re Thankful For

The SEO industry is continuously evolving with new updates and changes that occur throughout each year. Every now and then Google hits us with an update or change in its algorithm that can cause us some frustration; however, there have been some changes that we should be thankful for. In the spirit of Thanksgiving and […]

By November 25, 2013 0 Comments Read More →
Social Media + SEO: Keyword Research and Content Creation Strategy

Social Media + SEO: Keyword Research and Content Creation Strategy

Whether you use the term integration or convergence, combination or synthesis, the holy grail of SEO 2.0 (and marketing in general) is being able to leverage data across all channels – information technology, marketing and design – in order to drive consistent improvement on performance across all media. As you might imagine, this topic as […]

By November 25, 2013 0 Comments Read More →
POV: Google Secure Search

POV: Google Secure Search

WHAT IS IT? Google announced on Sept 23, 2013, the expansion of Google Secure Search to 100% of their searches. Organic keyword level referral data will no longer be provided to site owners as a result of this encryption. Beginning in October 2011, Google began withholding search query data from users who were logged into […]

By September 26, 2013 1 Comments Read More →
Link Building Reporting – Measuring KPIs, ROI and Success

Link Building Reporting – Measuring KPIs, ROI and Success

It’s the age-old question – how do I measure link building? Link building, when done well, takes time to research, identify and secure quality placements. As a result, link building can often come with a hefty price tag so making sure you are getting the most comprehensive view of the data is vital. Step 1 […]

By August 20, 2013 0 Comments Read More →

PPC - Adwords, Bing and More

6 Tips on Adwords Dimensions

6 Tips on Adwords Dimensions

Why Use it? As Google explains it, “The Dimensions tab lets you slice and dice your data by the dimension of your choice across an ad group, a campaign, or your entire account.” While everyone has access to data, the ability to understand and to use the insights is crucial. The Adwords Dimensions tab is […]

By October 24, 2013 0 Comments Read More →
Google Adwords New Enhanced Campaigns – Razorfish POV

Google Adwords New Enhanced Campaigns – Razorfish POV

Enhanced Campaign Summary Released earlier this week, Enhanced Campaigns is Google’s largest Ad Words update since the introduction of Quality Score. This update forces marketers to respond to the recent sharp increase in mobile and tablet search volume. With Enhanced Campaigns, Google is merging search volume across all devices into a single pool of ad […]

By February 8, 2013 0 Comments Read More →
How to Use Paid Search to Drive Branding and Awareness

How to Use Paid Search to Drive Branding and Awareness

Branding is defined as: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products” It’s interesting to speak to our clients (…and surprisingly some search folks) about leveraging paid search as a branding and awareness vehicle. Often times, there is little belief in search as a […]

By October 11, 2012 2 Comments Read More →
DON’T PANIC When Google Adwords Can’t Target a Zip Code

DON’T PANIC When Google Adwords Can’t Target a Zip Code

I got a concerned email from a client yesterday asking for help. AdWords was saying that it couldn’t target 60% of the Zip Codes one of her dealers had entered for a particular local campaign in Southern California. That sounded odd to me, as Google should be able to target the IP-dense So Cal region […]

By September 12, 2012 1 Comments Read More →
Benefits of Centralized Management of Paid & Organic Search

Benefits of Centralized Management of Paid & Organic Search

This topic has been around for years, but it’s worth refreshing our stance on the benefits of centralized search management (one agency team) of Paid and Organic Search marketing programs*. Paid and Organic teams have the same mantra – Own as much real estate to capture consumer interest across the funnel. Google’s recent research update […]

Social Media Marketing

Razorfish POV: Facebook Graph Search

Razorfish POV: Facebook Graph Search

On January 15th, Facebook announced their new and improved search experience, Graph Search – an entirely social search engine within Facebook that enables users to discover people, places, photos and interests through their Facebook social graph. Straight from the Zuckerberg’s mouth, the three main pillars of Facebook are now as follows: News Feed Timeline Graph […]

By January 18, 2013 0 Comments Read More →
Facebook’s Graph Search Brings Expanded Integration Between Bing + Facebook

Facebook’s Graph Search Brings Expanded Integration Between Bing + Facebook

Yesterday, Facebook shook up the search world with their announcement of an improved search functionality - Graph Search. Identified as one of the three core pillars for Facebook moving forward, the long term impact of Graph Search remains to be seen as it relates to Google and adoption. However, an immediate impact resulted in an even […]

By January 16, 2013 1 Comments Read More →
Bing Search + Social Q&A: An Interview with Lauren Hufnal, Senior Bing Evangelist

Bing Search + Social Q&A: An Interview with Lauren Hufnal, Senior Bing Evangelist

In the ongoing saga for social search supremacy, Bing recently updated their Bing Search + Social product to better integrate social features into the user experience. To fully understand what this is all about, we sat down with Lauren Hufnal, Senior Bing Evangelist, and picked her brain with some good old-fashioned Q&A. Can you walk […]

By January 10, 2013 2 Comments Read More →
6 Great Social Media Examples

6 Great Social Media Examples

Social media sites make great tools to engage prospects and customers as well as share content and messages about a brand or product. At Razorfish, we need to make sure we are attracting new fans and followers through content and campaigns that will attract the types of prospects our brands want; followers that may be […]

By September 10, 2012 1 Comments Read More →
RSVP to the Pin Party: Incorporating Pinterest into your Social/SEO Strategy

RSVP to the Pin Party: Incorporating Pinterest into your Social/SEO Strategy

By now the world is inundated with talk of Pinterest, the fastest growing social network on the interwebs. It seems that everyone has been invited to the Pinterest party, and with over 20 million users it’s safe to assume this party’s not ending anytime soon. And, as SEO and Social Media continue to converge, the […]

All Things Google

POV: Google “Not Provided” Makes its Way to Paid

POV: Google “Not Provided” Makes its Way to Paid

WHAT IS IT: Google has announced they are “removing the query from the referrer on ad clicks originating from SSL searches on Google.com.” What this means is when a person who is signed in clicks on a paid search ad on Google.com, their actual search query will not be passed through in the URL as […]

Know Your Position: Google Updates Its Ad Rank Algorithm

Know Your Position: Google Updates Its Ad Rank Algorithm

On October 22, 2013 Google announced on the their blog an update to their Ad Rank algorithm for Google Search. Ad Rank determines your ad position — where your ad shows on the page in relation to other ads. Previously, Google determined Ad Rank for displaying ads using a formula of Max CPC bid (willingness […]

POV: Google Secure Search

POV: Google Secure Search

WHAT IS IT? Google announced on Sept 23, 2013, the expansion of Google Secure Search to 100% of their searches. Organic keyword level referral data will no longer be provided to site owners as a result of this encryption. Beginning in October 2011, Google began withholding search query data from users who were logged into […]

By September 26, 2013 1 Comments Read More →
POV: Google Knowledge Graph Carousel

POV: Google Knowledge Graph Carousel

WHAT IS IT: Google recently announced its update to local results: the Knowledge Graph Carousel. This feature has been available since last year for other categories of search queries which did not have local intent, but they have now rolled it out for local search results. This new move by Google has several major implications […]

Does Swipe Equal Type?

Does Swipe Equal Type?

Google recently changed the game with their  AdWords update for more details on the update read the Razorfish POV. Enhanced Campaigns In short, Google is “enhancing” the AdWords platform and bringing tablet and mobile advertising to the masses.  This is in  response to the sharp increase in smartphone and tablet search volume.  Razorfish clients have […]

Tablet and Mobile

Meet the Mobile Champs: Razorfish’s Tom Cramer on Mobile

Meet the Mobile Champs: Razorfish’s Tom Cramer on Mobile

Google has launched Meet the Mobile Champs, a collection of video interviews with mobile evangelists in the agency community. Razorfish’s own Tom Cramer, Strategy Director & Mobile Lead, participated and spoke on advocating experimentation and encouraging clients to be open to try new things in the mobile space. “When clients are building a brand, one […]

Beauty (Call Button) vs. the Beast (the “Old” Click-to-Call)

Beauty (Call Button) vs. the Beast (the “Old” Click-to-Call)

Click to Call is an especially profitable ad format for many Razorfish search clients. For one of our clients, Google’s standard. It’s a beast. So the question is, how will performance be affected by the new call button? Let’s start with some minor details. In the past, the Mobile Click-to-Call Ad Format showed an advertiser’s […]

SEO Approach to Mobile: Conventional vs. Responsive Design

SEO Approach to Mobile: Conventional vs. Responsive Design

The internet is no longer confined to the desktop or laptop web browser. The massively growing population of smart phone and tablet users has broadened the field of user engagement, mandating that websites be flexible in how they render and respond to a multitude of devices. The conventional approach caters to mobile devices directly by […]

By October 5, 2012 4 Comments Read More →
App Marketing Opportunities with the new iOS Upgrade

App Marketing Opportunities with the new iOS Upgrade

I recently downloaded the new iOS 6, but then the next day a sparkling new package arrived at my doorstep with the new iPhone 5 pre-baked with iOS6.  The new iPhone iOS, size and new features aren’t only cool to engage in, but have marketing opportunities as well. App Store Changes Social Media:   the new […]

What the 2012 Super Bowl Ads Can Teach Us About Social and Mobile Trends

What the 2012 Super Bowl Ads Can Teach Us About Social and Mobile Trends

Super Bowl XLVI taught us three things: You can’t spell Elite without Eli. Madonna is still too stubborn to age. There is a clear divide between brands that have embraced the digital age and those that have chosen to ignore it. Aside from the game, the most interesting part of the Super Bowl has always […]

By March 14, 2012 1 Comments Read More →

Razorfish News

Meet the Mobile Champs: Razorfish’s Tom Cramer on Mobile

Meet the Mobile Champs: Razorfish’s Tom Cramer on Mobile

Google has launched Meet the Mobile Champs, a collection of video interviews with mobile evangelists in the agency community. Razorfish’s own Tom Cramer, Strategy Director & Mobile Lead, participated and spoke on advocating experimentation and encouraging clients to be open to try new things in the mobile space. “When clients are building a brand, one […]

Razorfish’s Adam Heimlich on Digital Branding

Razorfish’s Adam Heimlich on Digital Branding

In Ad Exchanger’s regular series “Data-Driven Thinking” Razorfish’s Client Partner Adam Heimlich writes and dissects digital marketing, the influence of digital in comparison to other traditional channels and the schools of thought on digital branding. Read the full piece “Digital Marketers Should Aim For Influence, Not Branding”

Forbes 30 Under 30: Razorfish’s Lauren Cohen

Forbes 30 Under 30: Razorfish’s Lauren Cohen

Congratulations to Razorfish’s own, Lauren Cohen, for being named to Forbes 30 Under 30. The well-deserved recognition showcases her pivotal role as Associate Media Director and strategic lead on Starwood Hotel’s paid/owned/earned strategy. Way to make the ‘Fish proud, Lauren!

By January 8, 2013 0 Comments Read More →
Razorfish’s Lindsay Blankenship Announced as SEMPO 2012-2014 Board Member

Razorfish’s Lindsay Blankenship Announced as SEMPO 2012-2014 Board Member

Razorfish is pleased to announce fellow ‘fish Lindsay Blankenship has been accepted to SEMPO’s 2012 – 2014 Board of Directors. Lindsay was one of thirteen Board seats selected from thirty-seven extremely qualified candidates. “I would like to thank all our nominees for their commitment and willingness to serve the organization” said, SEMPO Chairman Jeff Pruitt. “We […]

Happy New Year 2012 from Razorfish Search

Happy New Year 2012 from Razorfish Search

The Razorfish Search team would like to wish you a healthy and happy new year! We hope that you are enjoying a fantastic holiday weekend, and are gearing up for all the great things to come in 2012!

By January 1, 2012 0 Comments Read More →

Other Posts Worth Reading

5 SEO Tools The Industry Needs

5 SEO Tools The Industry Needs

Every good SEO knows that you’re only as efficient as the tools you use. SEO tools like Google Keyword Tool, Majestic SEO and SEOmoz’s Open Site Explorer and Followerwonk are life (and time) savers and crucial parts of an SEO’s toolbox. While these tools make our jobs simpler by crawling the web, mining data and […]

Anatomy Lesson: A Look Inside Google Webmaster Tools

Anatomy Lesson: A Look Inside Google Webmaster Tools

Google Webmaster Tools has been a tried and true friend to all webmasters and SEOs alike. The tool is Google’s way to give webmasters an inside view to how Google sees their website. Like many Google tools, GWT has changed over the years with new features and new interface design. While these changes have been […]

Link Love: 5 Must Know Link Building Tools

Link Love: 5 Must Know Link Building Tools

Are you a link builder?  Looking to make your life easier?  Since I manage link building projects at Razorfish, there are a handful of tools I use regularly. Any link builder worth their salt knows that link building can be a down in the weeds, manual process if you don’t have the proper tools. We […]

Tag Management Systems – Part 2 – Getting Sophisticated

Tag Management Systems – Part 2 – Getting Sophisticated

With data nerds and vendors assembling at eMetrics in Boston, MA this week, the topic of Big Data will be trending hot.   Looking at the list of sponsors you will see the top Tag Management technologies lined up to showcase their tools to the perfect data-minded crowds.   The tag management industry is steaming hot and […]