In Ad Exchanger’s regular series “Data-Driven Thinking” Razorfish’s Client Partner Adam Heimlich writes and dissects digital marketing, the influence of digital in comparison to other traditional channels and the schools of thought on digital branding. Read the full piece “Digital Marketers Should Aim For Influence, Not Branding”
Every good SEO knows that you’re only as efficient as the tools you use. SEO tools like Google Keyword Tool, Majestic SEO and SEOmoz’s Open Site Explorer and Followerwonk are life (and time) savers and crucial parts of an SEO’s toolbox. While these tools make our jobs simpler by crawling the web, mining data and [...]
Google recently changed the game with their AdWords update for more details on the update read the Razorfish POV. Enhanced Campaigns In short, Google is “enhancing” the AdWords platform and bringing tablet and mobile advertising to the masses. This is in response to the sharp increase in smartphone and tablet search volume. Razorfish clients have [...]
On January 15th, Facebook announced their new and improved search experience, Graph Search – an entirely social search engine within Facebook that enables users to discover people, places, photos and interests through their Facebook social graph. Straight from the Zuckerberg’s mouth, the three main pillars of Facebook are now as follows: News Feed Timeline Graph [...]
Yesterday, Facebook shook up the search world with their announcement of an improved search functionality - Graph Search. Identified as one of the three core pillars for Facebook moving forward, the long term impact of Graph Search remains to be seen as it relates to Google and adoption. However, an immediate impact resulted in an even [...]
In the ongoing saga for social search supremacy, Bing recently updated their Bing Search + Social product to better integrate social features into the user experience. To fully understand what this is all about, we sat down with Lauren Hufnal, Senior Bing Evangelist, and picked her brain with some good old-fashioned Q&A. Can you walk [...]
Social media sites make great tools to engage prospects and customers as well as share content and messages about a brand or product. At Razorfish, we need to make sure we are attracting new fans and followers through content and campaigns that will attract the types of prospects our brands want; followers that may be [...]
By now the world is inundated with talk of Pinterest, the fastest growing social network on the interwebs. It seems that everyone has been invited to the Pinterest party, and with over 20 million users it’s safe to assume this party’s not ending anytime soon. And, as SEO and Social Media continue to converge, the [...]
Enhanced Campaign Summary Released earlier this week, Enhanced Campaigns is Google’s largest Ad Words update since the introduction of Quality Score. This update forces marketers to respond to the recent sharp increase in mobile and tablet search volume. With Enhanced Campaigns, Google is merging search volume across all devices into a single pool of ad [...]
Branding is defined as: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products” It’s interesting to speak to our clients (…and surprisingly some search folks) about leveraging paid search as a branding and awareness vehicle. Often times, there is little belief in search as a [...]
I got a concerned email from a client yesterday asking for help. AdWords was saying that it couldn’t target 60% of the Zip Codes one of her dealers had entered for a particular local campaign in Southern California. That sounded odd to me, as Google should be able to target the IP-dense So Cal region [...]
This topic has been around for years, but it’s worth refreshing our stance on the benefits of centralized search management (one agency team) of Paid and Organic Search marketing programs*. Paid and Organic teams have the same mantra – Own as much real estate to capture consumer interest across the funnel. Google’s recent research update [...]
A few weeks ago I went to the hair salon to get my hair cut. As my hair dresser cuts my hair, we begin talking about hobbies, friends, family and…my career. Once he learns that I’m into “online advertising” (as I put it, to refrain from trying to explain SEM), he immediately talks to me [...]
Every good SEO knows that you’re only as efficient as the tools you use. SEO tools like Google Keyword Tool, Majestic SEO and SEOmoz’s Open Site Explorer and Followerwonk are life (and time) savers and crucial parts of an SEO’s toolbox. While these tools make our jobs simpler by crawling the web, mining data and [...]
The internet is no longer confined to the desktop or laptop web browser. The massively growing population of smart phone and tablet users has broadened the field of user engagement, mandating that websites be flexible in how they render and respond to a multitude of devices. The conventional approach caters to mobile devices directly by [...]
By now the world is inundated with talk of Pinterest, the fastest growing social network on the interwebs. It seems that everyone has been invited to the Pinterest party, and with over 20 million users it’s safe to assume this party’s not ending anytime soon. And, as SEO and Social Media continue to converge, the [...]
This topic has been around for years, but it’s worth refreshing our stance on the benefits of centralized search management (one agency team) of Paid and Organic Search marketing programs*. Paid and Organic teams have the same mantra – Own as much real estate to capture consumer interest across the funnel. Google’s recent research update [...]
Seems as if there has been a lot of whispers lately circling around Google and interface testing. Yes, some of these have come to fruition (see: Google’s Black Top Navigation Bar) while others remain steady rumors (see: Google Scroll ). On August 16th, Google confirmed what we had all been speculating to be “the new man [...]
Google recently changed the game with their AdWords update for more details on the update read the Razorfish POV. Enhanced Campaigns In short, Google is “enhancing” the AdWords platform and bringing tablet and mobile advertising to the masses. This is in response to the sharp increase in smartphone and tablet search volume. Razorfish clients have [...]
At Razorfish Search we’re wincing in anticipation of the day Larry Page snuffs out Exact Match, a beautiful bit of engineering that delivers EXACTLY what we paid for. If yesterday’s post on the Google Blog — announcing the new default option of including misspellings and plurals with exact match — is any indication, Google is [...]
Digital marketing agency Razorfish and Starwood Hotels & Resorts began running hyperlocal Google mobile search ads in November 2009. “We slowly began dipping our toe in the mobile space simply because it’s sometimes difficult to track performance as we do with desktop campaigns.” says Michelle Ogle, Digital Marketing and Affiliate Strategy Manager for Starwood Hotels & [...]
There are so many Google product releases and industry news bulletins about their implications, it’s easy to miss a big one. We’re calling attention to www.focusontheuser.org, a project designed by interested Google-watchers, to highlight a monumental decision by the search giant: to overrule its ranking algorithm in promoting Google+. The product in question – “Search [...]
Following the 2010 acquisition of travel software company ITA Software, Google has been actively rolling out ‘experiments’ in the travel space such as Google Flight Search and Hotel Finder which are an attempt at providing “travel tools that provide faster, more flexible, and more useful results to online travel searches.” Google’s latest experiment builds on [...]
Google has launched Meet the Mobile Champs, a collection of video interviews with mobile evangelists in the agency community. Razorfish’s own Tom Cramer, Strategy Director & Mobile Lead, participated and spoke on advocating experimentation and encouraging clients to be open to try new things in the mobile space. “When clients are building a brand, one [...]
Click to Call is an especially profitable ad format for many Razorfish search clients. For one of our clients, Google’s standard. It’s a beast. So the question is, how will performance be affected by the new call button? Let’s start with some minor details. In the past, the Mobile Click-to-Call Ad Format showed an advertiser’s [...]
The internet is no longer confined to the desktop or laptop web browser. The massively growing population of smart phone and tablet users has broadened the field of user engagement, mandating that websites be flexible in how they render and respond to a multitude of devices. The conventional approach caters to mobile devices directly by [...]
I recently downloaded the new iOS 6, but then the next day a sparkling new package arrived at my doorstep with the new iPhone 5 pre-baked with iOS6. The new iPhone iOS, size and new features aren’t only cool to engage in, but have marketing opportunities as well. App Store Changes Social Media: the new [...]
Super Bowl XLVI taught us three things: You can’t spell Elite without Eli. Madonna is still too stubborn to age. There is a clear divide between brands that have embraced the digital age and those that have chosen to ignore it. Aside from the game, the most interesting part of the Super Bowl has always [...]
Google has launched Meet the Mobile Champs, a collection of video interviews with mobile evangelists in the agency community. Razorfish’s own Tom Cramer, Strategy Director & Mobile Lead, participated and spoke on advocating experimentation and encouraging clients to be open to try new things in the mobile space. “When clients are building a brand, one [...]
In Ad Exchanger’s regular series “Data-Driven Thinking” Razorfish’s Client Partner Adam Heimlich writes and dissects digital marketing, the influence of digital in comparison to other traditional channels and the schools of thought on digital branding. Read the full piece “Digital Marketers Should Aim For Influence, Not Branding”
Congratulations to Razorfish’s own, Lauren Cohen, for being named to Forbes 30 Under 30. The well-deserved recognition showcases her pivotal role as Associate Media Director and strategic lead on Starwood Hotel’s paid/owned/earned strategy. Way to make the ‘Fish proud, Lauren!
Razorfish is pleased to announce fellow ‘fish Lindsay Blankenship has been accepted to SEMPO’s 2012 – 2014 Board of Directors. Lindsay was one of thirteen Board seats selected from thirty-seven extremely qualified candidates. “I would like to thank all our nominees for their commitment and willingness to serve the organization” said, SEMPO Chairman Jeff Pruitt. “We [...]
The Razorfish Search team would like to wish you a healthy and happy new year! We hope that you are enjoying a fantastic holiday weekend, and are gearing up for all the great things to come in 2012!
With data nerds and vendors assembling at eMetrics in Boston, MA this week, the topic of Big Data will be trending hot. Looking at the list of sponsors you will see the top Tag Management technologies lined up to showcase their tools to the perfect data-minded crowds. The tag management industry is steaming hot and [...]
A look at the top searches on Google last week: 1. Michael Clarke Duncan Mr. Duncan passed away on September 3rd, 2012. Despite more obvious career paths for a man of his size (6’5″), his mother pushed him to pursue acting. Known for many parts, especially John Coffey in The Green Mile, Michael Clarke Duncan [...]
The power of Integrated Marketing is talked about all the time but tactical examples are always helpful to understand the connectivity between digital channels to expose cross-channel ideas and areas of opportunity. Social & SEO Social Media in general is highly contextual. There are Facebook pages with text, YouTube Channels with videos, Twitter handles with [...]
Today the newest edition of the SEMPO State of Search Report was released and as expected the Search Marketing industry continues to gain speed as the growth rate of 2012 is estimated to be nearly 19% YoY. The full report is available for SEMPO members only at SEMPO.org. (Memberships start at $125) Key findings on [...]
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